My Best Salesman is Sitting in my Pocket…

In my pocket, I always carry one of my business cards, and my business cards do a great job of attracting people to my company and standing out in the crowd…

Do yours?

Many people I speak to overlook the value of having a professional business card that positively portrays their brand image, yet this small piece of paper can be an important part of your marketing mix.

It’s often the first item prospects receive from you, so it’s your first opportunity to make a strong, positive impression. Many people I know pay as little as they can for their business cards often going to D-I-Y internet companies.

Why?

If you were looking to put salespeople on the road you wouldn’t choose the cheapest because you know that could be disastrous in terms of sales and brand integrity.

So why go cheap with your business card? What message does that send to those with whom you wish to do business? Are you really doing yourself any favours by missing out on the opportunity to start building a positive brand image right from the start?

Cheaper isn’t always better when it comes to first impressions and for this tiny investment, you can make a great first impression.

It costs less than you think to print great quality business cards and we’ll even design them for you!

Daryl Fulls

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