Scribble & Think promoting a positive culture for Sherwoods
Our client, Sherwoods, approached us to design some ‘thank you’ postcards for this years National Employee Appreciation Day.
Sherwoods company philosophy is “Our goal is to be the absolute best we can be in all areas of our lives, have an enjoyable, fun environment, a positive culture of working together, and consistently respecting everyone we come into contact with”.
They wanted us to design a postcard which would be given to their employees in acknowledgement of their hard work. In line with their branding and corporate colours, the design was created in a bold style incorporating some pop art vibes.
The cards went down well with the employees particularly as it was combined with a voucher, sent out through Sherwoods online rewards platform. This enabled the employee to choose their reward. The employees were encouraged to proudly share the news of their recognition on social media. Images were posted on LinkedIn, and social channels. The posts were shared and liked quite a few times, using the hashtags #EmployeeAppreciationDay and #BuildingaFuturewithYou. In this way the cards became a great way to promote the company and it’s caring ethos via a social media campaign.
Designing to attract the right team
Sherwoods were attending a recruitment fair and needed some flyers for their exhibition stand. The flyers we designed display the content in an informative, yet bold and eye-catching way. This was important in attracting the right people to apply to the company.