Branding

Phase 1

Initial ideas, colours and fonts begin to come together.

Finale

The logos are then narrowed down to one particular style, there will be a few variations of this style until a final design is chosen. Variations at this stage can be as small as font size or shades of colours.

Marketing
Print

CUSTOMER

CoAction Solutions

The Brief

Coaction work with companies and organisations to improve their systems, increase customer experience and step up business efficiency. They came to us with a need to get the attention of decision makers in businesses who need such help.

What we did

Our first port of call was to progress the Coaction brand. This was to bring the corporate ID more inline with the quality of service that they provide. The new logo looks crisp and modern, and the change in colour was a significant choice. We felt it was time to move away from red in order to change the feel of the brand.

Following the brand progression we created a 6 page folded mailer that would get noticed. These square mailers would arrive in a bright yellow hand written envelope, and when opened the recipient would be greeted with the simple words ‘DO NOT OPEN’.

This entices the recipient into the leaflet which encourages them not to read on if their business is chaos-free, running with efficient systems and delivering great customer experience.
The leaflet then introduces Coaction and points them to a purpose built landing page where they can find out more. When you arrive at the landing page it is clear that the page was built specifically for the recipient as it greets them with ‘ GREAT, YOU OPENED IT’.

Skills used: Graphic Design & Branding.

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