Client

Everything Adventure

The Brief

The brand is targeting:

1) Families who are looking for an exciting adventure holiday, which is led by an expert
2) Multiple families who are searching for a led adventure, together
3) Individual adults who would like to gain confidence, as well as competence, in an aspect of outdoor adventure

Strap line

Authentically Wild

Overview

Everything Adventure is a company who organise and lead adventure holidays or training days. The holidays and training are tailored for families or individuals.

The holidays and activities are aimed at people wanting to gain experience, and confidence with different forms of outdoor adventure.

Some of the activities on offer are Hiking, Rock Climbing, Kayaking, Canoeing, Camping, Expeditions, and Bushcraft.

Brand Style

Firstly, the brand must look professional. Moreover it must also appeal to professionals in the consumer market.

Secondly, the logo is also to have a wild element, helping to convey the possibility of participating in exciting activities.

Thirdly, a slightly rustic yet modern feel is desirable. Possibly the logo might be created in a badge shape.

Can incorporate the use of outdoor themes such as fire, water, or hills.

It was important that the images should look appropriate for a brand that needs to feel like it is firmly rooted in the UK.

Skills used

Graphic Design & Branding, Website Design

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