Brand is targeting:
1) Family looking for an adventure holiday led by an expert
2) Multiple families looking for a led adventure together
3) Individual adult who is looking to gain confidence and competence in an aspect of outdoor adventure
They organise and lead adventure holidays or training days for families of individuals to gain experience and confidence in different forms of outdoor adventure such as Hiking, Rock Climbing, Kayaking/Canoeing, Camping, Expeditions, Bushcraft.
Professional and wild. Slightly rustic but modern.
Possibly the logo to be in a badge shape. Can use themes of fire, water, hills appropriate for a brand that needs to feel like it is in the UK.
Graphic Design & Branding, Website Design