Mortgage Yard are a friendly trio of expert mortgage brokers and financial directors.
Kate, Rob and Sidonie pride themselves in helping to guide their clients through the important steps of getting a mortgage.
They firmly believe that making the right financial decisions is the corner-stone of a happy life.
Scribble and Think were initially approached to create branding for a new company, called Mortgage Yard.
As part of the company’s branding and corporate identity requirements, we included a logo, business card, digital letterhead, email footer graphics, voucher design and a social media avatar.
What we did
We initially assembled some eye-catching mood-boards. These inspirational mood-boards contained a variety of appropriate imagery, colours, fonts and styles.
We created the mood-boards focussing on a professional and friendly feel. The chosen imagery was influenced by the companies location and name. For example, the textures of bricks and tiles.
Importantly we also chose imagery that reinforced the idea of strength and stability of ‘firm foundations’ and ‘building a solid financial base’ – all part of their ideology.
Client feedback from the mood-boards was great. We used this to progress forwards crafting a logo combining the letters M and Y.
Secondly, the final logo was chosen from the many variations presented. The corporate identity was then firmly developed and established.The designs were finalised.
We chose bold typography, combining font samples suitable for print and web use. Colour swatches were narrowed down to Teal, Peach and Grey.
We arranged a photography shoot providing us with plenty of professional high quality imagery. These images are put to good use promoting Mortgage Yard on their website.
The client was provided with a Brand Guidelines document on completion. This information about the colour swatches, fonts and typography used is a useful reference for planning future marketing.
The Website and Online Presence
We have designed and launched the Mortgage Yard website.
No task is complete without due consideration to the online image. With this in mind we created impactful graphics and content for their social media channels. We used graphics in line with their branding.
It’s a pleasure to work with Mortgage Yard creating their branding and website design.
Us hosting and maintaining the website, as part of an optional service also allows them to work in their business, without added pressure.
We wish Kate, Rob and Sidonie every success for the future.
Why not check out their website and see what we designed!
Skills used: Graphic Design, Website Design & Branding.