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Tess Fit Brand Progression

The Brief

Tess Fit offers a range of different classes, for a large variety of ages and abilities. Over the course of several months and a number of print items, Tess Fit wanted to forward her brand and give it a younger and lighter feel. Her previous brand featured heavy use of blacks and greens which created a style that felt dark & unwelcoming.

What we did

After removing the blacks and by including a calming shade of blue and a lively orange, the brand really started to come to life. To help personalise the brand and create a sense of familiarity we added some photography of Tess herself. As this helps the reader create a mental association between the brand and the main face of the business!

Skills used: Graphic Design & Branding.

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