The Franciscan Centre, Ladywell

The Brief

Ladywell Convent in Godalming, Surrey, is a centre of Franciscan spirituality and an important historical site. The centre is undergoing an extensive refurbishment. Developing the conference rooms and retreat facilities, ready to welcome guests to experience Franciscan hospitality.

The extensive project brief was to design a good logo that will be the cornerstone of this project. The Franciscan Centre – Ladywell logo design will need to present the faith, values and ethos in a simple and beautiful way. The Franciscan way brings life and peace to so many people around the world. There are generations to come who are yet to discover it. Ladywell can raise the flag to a generation who are yet to encounter God and therefore the logo will need to feel modern with heritage, up to date and relevant.

As part of the Franciscan Centre project we have also designed a website.

The Franciscan Centre, Ladywell, is a division of international Franciscan Missionaries of the Divine Motherhood. We are delighted to have also designed a logo and website for the Franciscan Missionaries of the Divine Motherhood also. This project is continuing and we are excited to post these designs in our portfolio after the launch next year.

We are delighted to have created some beautiful stained glass windows for the building interior also.

See our other portfolio posts to view these soon.

What we did

• Mood boards – We have created several mood boards that pull together images, icons, symbols, fonts, colours and other existing brand elements that provide inspiration and give us direction forwards.

• Ideas – From the mood board stage we then generate ideas based on what we have turned up so far. This forms the beginnings of some rough logo designs.

• Logo Designs – Once we know what ideas are liked we then set out creating some higher quality logo designs. This process helps the logo design progress and find the one that catches.

• Alterations – Once a final logo was chosen we then designed different iterations to see which version is working best.

Skills used: Graphic Design & Branding.

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